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Monthly Archives: June 2015

Embracing the Future: Heads of Sports Networks Discuss the Changing Landscape of Sports Television

Terra Mrkulic
By Terra Mrkulic,
Social Media & Content Marketing Director,
FreeWheel

A small but prestigious group of leaders in sports broadcasting recently gathered at the Paley Center for Media in New York City to discuss what lies ahead for the industry in a session called Sports Television: Winning the Game of Disruption. Moderated by Sports Illustrated Senior Editor, Richard Deitsch, the discussion panel featured Mark Lazarus, […]

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Better Together: the Ad Tech Revolution and the Need to Unify

By Thomas Bremond,
European Managing Director,
FreeWheel

Last week I had the pleasure of attending and speaking at the Connected TV World Summit at King’s Place in London. The event provided a wonderful opportunity to not only share our insights into the changing face of the television industry and advancements in ad tech, but also to learn from peers about the extent […]

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