I had the pleasure of sitting down with my friend and colleague, Doug Knopper, co-Founder and co-CEO of FreeWheel, in the days leading up to the company’s ninth anniversary on February 14th. To mark this special occasion, I asked him to share some stories from the early days at FreeWheel as well as a few insights into how to take a company from startup to a market-leader. Here’s a recap of our conversation.
Digital users are now more commonly known as multiscreen users. According to a recent study from Millard Brown, time spent on video viewing and other web browsing activities is unevenly split among mobile, desktop and TV. Unsurprisingly, mobile is the winning screen with 52% of the daily screen share. Desktop and TV cross the finish line a bit behind (21% for desktop and 27% for TV). With mobile largely driving online video consumption growth worldwide (35% growth forecast for mobile devices in 2016 vs 6.5% for non-mobile devices), premium publishers clearly need a solution that enables them to monetize users across multiple screens to stay in the race.
The decision had been made. We have become simply too big to pull off the annual company Kickoff like we have done every year since FreeWheel was founded. Given the intense amount of growth FreeWheel experienced in 2015, there were just too many employees to bring together. Too expensive. A logistical nightmare. Decision done. But… […]