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Monthly Archives: June 2016

Premium Video Models, Programmatic Executions

James Rothwell
By James Rothwell,
VP, Global Agency, Brand & Industry Relations,

The term ‘programmatic’ is ubiquitous and yet challenged: it is poorly defined and open for interpretation, often creating additional friction rather than delivering on the promise of improved efficiency and performance. This inconsistency has led to a misalignment of priorities that represents a challenge for premium video, where finite inventory and a need to manage […]

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FreeWheel Q1 VMR: A Closer Look at Authentication at the Intersection of Content, Viewers, and Experience

By Moyi Dang,
Data Scientist,

In the Q1 2016 Video Monetization Report (VMR), entitled The Shared Throne of Premium Video we released a first look at user and device level behaviors to better understand the interconnectedness between content, viewers, and experiences. In this blog, we explore the pivotal role authentication plays in that equation.

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Passing it On: Rehearsing for Life Through the Arts

By Mike Lawlor,
SVP, Client Services ,

On May 22nd, FreeWheel participated as a co-sponsor – along with our close friends at Nickelodeon – for Passing it On, the RTKids annual Spring benefit performance, living up to the company’s core value of being a deeply caring organization that supports the community.

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