FreeWheel Views

Monthly Archives: October 2016

Embracing the Unique Viewer: FreeWheel VMR: Q2 2016 Infographic

Mike Lawlor
By Mike Lawlor,
SVP, Client Services ,
FreeWheel

The FreeWheel VMR: Q2 2016 Executive Summary Infographic provides an illustration of how we define three distinct example audience segments based on engagement with premium long-form video, coupled with some of the most important takeaways from the report.

Read More

Working Together to Improve the Premium Video Ad Experience

As more video content becomes available for consumers to watch on their own terms—on the best screen available, at the time of their choosing—premium video providers have invested heavily in improving the user experience. There has been incredible innovation over the last few years, creating easier content discovery, better access to more extensive content catalogues, […]

Read More

FreeWheel Council for Premium Video: A Foundational Year Of Advocacy

By Jack Rotherham,
Chief Marketing Officer,
FreeWheel

As the FreeWheel Council for Premium Video (FWC) celebrates its first year of serving the interests of today’s premium video publishers through industry leadership, a glance into the rearview mirror is a reflection of our significant undertakings. We’ve accomplished a great deal.

Read More
FreeWheel VMR: Q2 2016

A Peek Inside the FreeWheel Video Monetization Report: Q2 2016

By Ying Wang,
Director, Advisory Services,
FreeWheel

FreeWheel’s position at the center of the premium video economy gives us unique insight into the themes that are top of mind for the ecosystem. While there’s always noise around the ad tech topic du jour, improving user experience has been a persistent theme throughout 2016. Take a look inside the FreeWheel Video Monetization Report: Q2 2016 which identifies opportunities for premium players to drive increased revenue by creating monetization strategies that consider how different user segments engage with a Publisher’s content.

Read More

engage