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Monthly Archives: December 2016

Five Highlights from the Video Monetization Report: Q3 2016

James Rothwell
By James Rothwell,
VP, Agency & Brand Relations,
FreeWheel

There’s no denying that 2016 has been a unique 12 months in the premium video industry as trends in consumer viewing behavior shift and new platforms and technologies emerge. As we review these evolving trends in our Video Monetization Report: Q3 2016, we’re able to provide the insights the industry needs to move forward.

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Keep the User Experience at the Centre of the Monetization Strategy

By James Grant,
Director, Partner Management & Four Fronts, Europe,
FreeWheel

There is a clear emerging trend in the advertising industry that’s causing problems for everyone concerned – ad blocking. Regardless of whether it’s the advertiser, publisher or even the brand itself, consumers are making themselves heard by rejecting advertising. According to a recent eMarketer survey, one in five UK consumers now use ad blockers and that’s expected to rise to over one in four – 27% – in 2017. I recently attended VOD Professional’s VUIX Conference in London and discussed this topic of conversation as it affects all within premium video publishing, regardless of whether content is delivered via streaming, OTT or VOD.

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