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Yearly Archives: 2016 / Page 2

Premium Video and Measurement: Common Sense Should Prevail

James Rothwell
By James Rothwell,
VP, Global Agency, Brand & Industry Relations,
FreeWheel

On the eve of dmexco, where global business leaders come together to talk about the digital marketing economy, TV and its evolving digital identity will continue to be at the epicenter of the conversation. How the industry adapts to a world of fragmentation and on-demand content continues to create innovation and frustration in equal measures.

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Three Lessons Learned from the NBCU Hackathon

By Ben Pelcyger,
Director, Business Analytics,
FreeWheel

Advengers assemble! With a team of FreeWheelers from around the globe, I recently competed at the NBCU Hackathon on a whirlwind trip to Seattle. Our team built and debuted “adHarmony,” an interactive app that unifies ad measurement across all screens by listening to and recognizing video ads played somewhere nearby. Integrating with LISNR let the app track ads on any device (TV, VOD, mobile, etc.) Spoiler: we lost the competition, but I learned several lessons about teamwork and hackathons worth sharing.

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Owning The Moment at the 2016 U.S. FreeWheel Client Summit

By Jack Rotherham,
Chief Marketing Officer

On Wednesday, July 20, we were proud to host our annual U.S. Client Summit: Owning the Moment: Thriving in Today’s ‘New TV’ Ecosystem in New York City. Our collective goal for the Summit was to inspire, inform and empower senior executives among premium video Programmers, MVPDs and Digital Pure-Plays. The agenda included dynamic content, conversation and networking opportunities that demonstrate FreeWheel’s commitment to ensuring we all thrive in the ‘New TV’ ecosystem. Here are a few of my favorite highlights from the day.

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The Shared Throne of Premium Video: Q1 VMR Infographic

By Terra Mrkulic,
Social Media & Content Marketing Director,
FreeWheel

Long-time readers of our quarterly Video Monetization Report noticed a big change in our recently launched Q1 2016 VMR. Beyond the exciting new analyses based on previously untapped data, we’ve evolved the report to showcase our data in a new way. Here’s a peek inside the report revealing our top seven takeaways from the Q1 2016 Executive Summary Infographic which illustrates how content, viewers and experience reign the shared throne of premium video.

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You’ve Caught Us in Cannes!

Cannes Lions is not just about the glitter, it offers a good mix of business and leisure. Efficiency is all about balance, right? For our very first joint event with FreeWheel, as well as our very first Cannes Lions, we wanted to create a family vibe, to get to know each other better as well […]

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Conversations at Cannes

By Jack Rotherham,
Chief Marketing Officer

Cannes Lions:  It Really Is About The Conversation. Known for being the ultimate gathering for the global marketing community, it’s clear today that Cannes Lions has expanded far beyond its roots in celebrating creativity to spotlight the rapidly evolving state of the ad business– as well as the technology and the insights needed to drive […]

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Premium Video Models, Programmatic Executions

By James Rothwell,
VP, Global Agency, Brand & Industry Relations,
FreeWheel

The term ‘programmatic’ is ubiquitous and yet challenged: it is poorly defined and open for interpretation, often creating additional friction rather than delivering on the promise of improved efficiency and performance. This inconsistency has led to a misalignment of priorities that represents a challenge for premium video, where finite inventory and a need to manage […]

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FreeWheel Q1 VMR: A Closer Look at Authentication at the Intersection of Content, Viewers, and Experience

By Moyi Dang,
Data Scientist,
FreeWheel

In the Q1 2016 Video Monetization Report (VMR), entitled The Shared Throne of Premium Video we released a first look at user and device level behaviors to better understand the interconnectedness between content, viewers, and experiences. In this blog, we explore the pivotal role authentication plays in that equation.

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Passing it On: Rehearsing for Life Through the Arts

By Mike Lawlor,
SVP, Client Services ,
FreeWheel

On May 22nd, FreeWheel participated as a co-sponsor – along with our close friends at Nickelodeon – for Passing it On, the RTKids annual Spring benefit performance, living up to the company’s core value of being a deeply caring organization that supports the community.

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Inspiring the Next Generation: Bring Your Kid to Work Day 2016

By Terra Mrkulic,
Social Media & Content Marketing Director,
FreeWheel

On April 28th FreeWheel was proud to host our 2nd Annual Bring Your Kids to Work Day (BYKTWD). Over 40 children of our FreeWheel employees, ranging from infants to teens, were treated to an amazing array of activities including face painting, costume parade, balloon artistry, cookie decorating, arts & crafts, and lunch.

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