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Yearly Archives: 2016 / Page 3

FreeWheel Strengthens Its Programmatic Video Capabilities With the Acquisition of StickyADS.tv

Doug Knopper
By Doug Knopper,
Co-Founder and Co-CEO,
FreeWheel

We are proud to announce FreeWheel’s acquisition of StickyADS.tv, a leading video supply-side platform (SSP), based in France. This acquisition brings together best-in-class traditional and programmatic sales capabilities, architected for the TV industry.

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FreeWheel Council Affirms the Unrivaled Value of Premium Video

By Jack Rotherham,
Chief Marketing Officer

We are pleased to announce that The FreeWheel Council (FWC) has released its first thought leadership piece, a defining position and white paper titled The Unrivaled Value of Premium Video. Researched and written in partnership with its membership and brand leaders, the white paper highlights that premium video delivers valuable audiences at scale, in a high-quality, safe, and transparent context.

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Industry Perspectives: Transforming Television Featuring Univision’s Anthony Viglietti

By Jennifer Dove,
Talent Acquisition Senior Associate,
FreeWheel

At FreeWheel, we’re committed to showcasing how we enable our clients to thrive in a competitive ‘TV’ environment. Part of that mission includes creating opportunities where our clients can share their thought leadership and industry insights with FreeWheelers – present and future.

On April 7, FreeWheel hosted 40 attendees for its inaugural Advisory Services networking night entitled “Transforming Television.” Hosted by Michael Lawlor, SVP Advisory Services, the evening began with a fireside chat between Mike and Anthony Viglietti, SVP CFO for Digital at Univision, a key FreeWheel client. Both Mike and Anthony worked together during Mike’s Univision days, lending to the casual yet informative atmosphere.

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FreeWheel Welcomes the Media to Our Beijing Office

By Bonnie Yang,
Marketing Communication Manager,
FreeWheel Beijing

On March 18th, the Beijing office was proud to host a group of eight guests from China’s top-tier IT engineering media for our first annual FreeWheel Media Open Day. The goal of Media Open Day was to educate the media about FreeWheel’s growth and momentum, highlight the Beijing office as FreeWheel’s R&D hub, emphasize the […]

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Team FreeWheel Helps Strike Out Breast Cancer

By Corinne Haneberg,
Strategic Relationship Associate,
FreeWheel

FreeWheelers pride ourselves on being purposeful, deeply caring, and proudly unique, both as individuals and as a company. In mid-March, FreeWheel brought all of these characteristics to the table when joining some of NYC’s best and brightest media and entertainment companies at the 7th Annual Bowling for Breast Cancer event to support BreastCancer.org, the world’s leading online resource for breast health and breast cancer awareness. Determined to surpass last year’s successful participation, we put the “fun” in fundraising by hosting a series of pre-event activities to help our team raise funds for the big event.

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A Closer Look at the Q4 VMR: Secondary Sales Channels and Programmer Inventory

By Dasha Pryamitsyna,
Associate, Advisory Services,
FreeWheel

Now that the Q4 Video Monetization Report has been released, we wanted to take a deeper dive into one of our analyses. Here’s a closer look at the secondary sales channels Programmers utilize to monetize their valuable inventory and categorize those channels according to their function.

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Highlights from the Q4 Video Monetization Report: Streaming on All Screens

By Dasha Pryamitsyna,
Associate, Advisory Services,
FreeWheel

This week FreeWheel’s Advisory Services team was proud to release the Q4 2015 VMR examining the usage and monetization of professional, rights-managed video content. Our dataset is unparalleled in the marketplace and is comprised of over 160 billion video views in 2015.

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Celebrating FreeWheel Engineers during National Engineers Week

By Terra Mrkulic,
Social Media & Content Marketing Director,
FreeWheel

Last week, FreeWheel was delighted to celebrate and honor our best-in-market Engineering Team during National Engineers Week (Feb. 21 – 27).

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FreeWheel Turns Nine: A Conversation with Co-Founder and Co-CEO Doug Knopper

By Jack Rotherham,
Chief Marketing Officer

I had the pleasure of sitting down with my friend and colleague, Doug Knopper, co-Founder and co-CEO of FreeWheel, in the days leading up to the company’s ninth anniversary on February 14th. To mark this special occasion, I asked him to share some stories from the early days at FreeWheel as well as a few insights into how to take a company from startup to a market-leader. Here’s a recap of our conversation.

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Multiscreen users think mobile first. So does StickyADS.tv.

Digital users are now more commonly known as multiscreen users. According to a recent study from Millard Brown, time spent on video viewing and other web browsing activities is unevenly split among mobile, desktop and TV. Unsurprisingly, mobile is the winning screen with 52% of the daily screen share. Desktop and TV cross the finish line a bit behind (21% for desktop and 27% for TV). With mobile largely driving online video consumption growth worldwide (35% growth forecast for mobile devices in 2016 vs 6.5% for non-mobile devices), premium publishers clearly need a solution that enables them to monetize users across multiple screens to stay in the race.

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