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Monthly Archives: March 2017

Over-the-Top Devices: Where We Are and Where We’re Headed

Jeremy Scher
By Jeremy Scher,
Associate, Advisory Services,
FreeWheel

In the FreeWheel Video Monetization Report: Q4 2016 (VMR) we observed first-hand the tremendous growth of over-the-top (OTT) devices over the past two years. These connected devices have evolved from just 8% share of premium video ad views two years ago in Q4 2014 to a solid 27% in Q4 2016. The message from consumers to publishers aiming to increase viewership and buyers hoping to reach an engaged audience is clear: video will always have a home on the big screen.

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Women’s History Month: Continuing the Conversation

By Ayme Yaiser,
Vice President, Global Brand Marketing,
FreeWheel

On International Women’s Day, I highlighted meaningful conversations with several fabulous women from FreeWheel. The heartwarming response to the candor and wisdom these ladies shared was amazing! Building on that momentum we continue celebrating Women’s History Month by expanding the conversation to include five amazing leaders across other functions within Comcast’s advanced advertising business. Below, we showcase their responses behind the sources of inspiration in their career journey, their definitions of success and the importance of women supporting each other across our expanding global organization.

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Five Themes of the FreeWheel VMR: Q4 and Year-End Insights: 2016

By Ying Wang,
Director, Advisory Services,
FreeWheel

The FreeWheel Video Monetization Report: Q4 2016 (VMR) launched on March 21st. The VMR takes a full-year look at 2016 as a whole, as well as quarter-specific trends, through the lens of general trends and themes that speak to the value of premium content and environments. For the 24th consecutive quarter, the upward trends in video continue, with no sign of slowing down. While our data highlights the opportunity in premium video, it also shines a light on just how complex managing a digital video business is today.

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True Yield: The FreeWheel Perspective

True Yield: The FreeWheel Perspective

By Geoff Wolinetz,
Vice President of Client Relationships,
FreeWheel

In early March, I was fortunate to attend AdMonsters’ Publisher Forum in Palm Springs, CA—an event tailored to senior leaders in ad operations and technology featuring in-depth peer-to-peer discussions that drive actionable results and industry best practices. In addition to being able to escape the frigid New York weather for a couple of days, I had the opportunity to speak to these industry leaders about something that we think about a lot at FreeWheel: True Yield.

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Le Petit Web: How the Video and TV Advertising Industry Can Flourish

By Marie Giesbert,
VP, Marketing

On Tuesday, February 28th, Le Petit Web, French online media – specialized in digital economy news – held their conference “Open Gardens, Walled Gardens: the New TV & Video Alliances” in Paris. This intense half-day conference, of which FreeWheel was a sponsor, brought together top media and entertainment executives to discuss how French and European media groups can build a balanced, transparent, and sustainable video economy with the support of the entire advertising value chain.

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Women’s History Month: Conversations with the Women of FreeWheel

By Ayme Yaiser,
Vice President, Global Brand Marketing,
FreeWheel

In the days leading up to International Women’s Day, I had the good fortune of interviewing several fabulous women on FreeWheel’s leadership team. These dynamic engineers, product experts, sales leaders, services pros, and marketers are part of a global community of strong, smart women that empower our clients with the technology at the center of the New TV Ecosystem. In our first installment, several colleagues candidly share their story of origins – the inspirations behind their chosen career path, what drew them to FreeWheel, and their unique perspectives on what it means to be a woman in the technology industry. Read on to hear how they’re encouraging all of us to be stronger, together.

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