The FreeWheel Video Monetization Report: Q4 2016 (VMR) launched on March 21st. The VMR takes a full-year look at 2016 as a whole, as well as quarter-specific trends, through the lens of general trends and themes that speak to the value of premium content and environments. For the 24th consecutive quarter, the upward trends in video continue, with no sign of slowing down. While our data highlights the opportunity in premium video, it also shines a light on just how complex managing a digital video business is today.
In early March, I was fortunate to attend AdMonsters’ Publisher Forum in Palm Springs, CA—an event tailored to senior leaders in ad operations and technology featuring in-depth peer-to-peer discussions that drive actionable results and industry best practices. In addition to being able to escape the frigid New York weather for a couple of days, I had the opportunity to speak to these industry leaders about something that we think about a lot at FreeWheel: True Yield.
On Tuesday, February 28th, Le Petit Web, French online media – specialized in digital economy news – held their conference “Open Gardens, Walled Gardens: the New TV & Video Alliances” in Paris. This intense half-day conference, of which FreeWheel was a sponsor, brought together top media and entertainment executives to discuss how French and European media groups can build a balanced, transparent, and sustainable video economy with the support of the entire advertising value chain.
In the days leading up to International Women’s Day, I had the good fortune of interviewing several fabulous women on FreeWheel’s leadership team. These dynamic engineers, product experts, sales leaders, services pros, and marketers are part of a global community of strong, smart women that empower our clients with the technology at the center of the New TV Ecosystem. In our first installment, several colleagues candidly share their story of origins – the inspirations behind their chosen career path, what drew them to FreeWheel, and their unique perspectives on what it means to be a woman in the technology industry. Read on to hear how they’re encouraging all of us to be stronger, together.