FreeWheel Views

Monthly Archives: April 2017

Three Crucial Questions for Addressing Brand Safety

Chris Glover
By Chris Glover,
VP, Marketing & Business Strategy,
FreeWheel

Have you scrolled through Twitter, read your favorite industry trade, or dug into your morning news check recently? Then you know the digital ecosystem has become increasingly challenging for brands to navigate. We see advertiser after advertiser making tough choices to ensure their brand messages are appearing where they should – environments that are fit for their blue-chip brands. It’s a great reminder that, now more than ever, quality matters, and premium video represents a beacon of light that brands can rely on to safely find the audiences they are after.

Read More

Advancing the Ad Experience: 250 Brand & Agency Leaders Share Their Views

By James Rothwell,
VP, Global Agency, Brand & Industry Relations

With audience buying and cross-screen TV executions ready to play a much larger role in this year’s TV Upfront market narrative, advancing the advertising experience is a crucial topic for both buyers and sellers of premium video. Today the ad experience in digital video is far from perfect. Whether it is too many or poor […]

Read More

engage

We use cookies to manage our website. Further information on our use of cookies is in our privacy policy. Please confirm your acceptance to the placement of cookies on your device here