Have you scrolled through Twitter, read your favorite industry trade, or dug into your morning news check recently? Then you know the digital ecosystem has become increasingly challenging for brands to navigate. We see advertiser after advertiser making tough choices to ensure their brand messages are appearing where they should – environments that are fit for their blue-chip brands. It’s a great reminder that, now more than ever, quality matters, and premium video represents a beacon of light that brands can rely on to safely find the audiences they are after.
With audience buying and cross-screen TV executions ready to play a much larger role in this year’s TV Upfront market narrative, advancing the advertising experience is a crucial topic for both buyers and sellers of premium video. Today the ad experience in digital video is far from perfect. Whether it is too many or poor […]