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Monthly Archives: April 2017

Takeaways from ExchangeWire’s ATS Paris

Federico Benincasa
By Federico Benincasa,
Senior Vice President, Product Management - SSP,
FreeWheel

Thanks a million to ExchangeWire for yet another exciting event: ATS Paris! This full-day event brings a full range of key players across the industry to discuss the challenges and future trends in the programmatic advertising and marketing technology industry. It’s always great to connect with the extended programmatic family. Here are my brief takeaways from this year’s edition.

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Three Crucial Questions for Addressing Brand Safety

By Chris Glover,
Senior Director, Global Marketing,
FreeWheel

Have you scrolled through Twitter, read your favorite industry trade, or dug into your morning news check recently? Then you know the digital ecosystem has become increasingly challenging for brands to navigate. We see advertiser after advertiser making tough choices to ensure their brand messages are appearing where they should – environments that are fit for their blue-chip brands. It’s a great reminder that, now more than ever, quality matters, and premium video represents a beacon of light that brands can rely on to safely find the audiences they are after.

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Advancing the Ad Experience: 250 Brand & Agency Leaders Share Their Views

By James Rothwell,
VP, Global Agency, Brand & Industry Relations,
FreeWheel

With audience buying and cross-screen TV executions ready to play a much larger role in this year’s TV Upfront market narrative, advancing the advertising experience is a crucial topic for both buyers and sellers of premium video. Today the ad experience in digital video is far from perfect. Whether it is too many or poor […]

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