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Monthly Archives: August 2017

The Short of It: Video Clips, Ad Experiences & Engagement

James Rothwell
By James Rothwell,
VP, Global Agency, Brand & Industry Relations,

When the FreeWheel Council for Premium Video (FWC) surveyed 243 brand and ad agency executives in late 2016, the advertising experience was rated as the most significant challenge facing the video industry today. As anyone who is part of the advertising value chain will tell you, there are many variables and responsible parties involved in ensuring the right ad shows up in the right place at the right time, and in the right way.

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