FreeWheel Views

Monthly Archives: August 2017

The Short of It: Video Clips, Ad Experiences & Engagement

James Rothwell
By James Rothwell,
VP, Global Agency, Brand & Industry Relations,
FreeWheel

When the FreeWheel Council for Premium Video (FWC) surveyed 243 brand and ad agency executives in late 2016, the advertising experience was rated as the most significant challenge facing the video industry today. As anyone who is part of the advertising value chain will tell you, there are many variables and responsible parties involved in ensuring the right ad shows up in the right place at the right time, and in the right way.

Read More

Introducing FreeWheel Signature Insights: The Power of OTT

By Ying Wang,
Director, Advisory Services,
FreeWheel

From the thought leaders that bring you the quarterly Video Monetization Report (VMR), comes a new track of transformational research: FreeWheel Signature Insights, a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy. The inaugural installment of this semi-annual study takes a closer look at the growing prominence of over-the-top (OTT) devices and what makes them so promising yet challenging for the industry to monetize at scale. Here’s a preview of just a few of the takeaways from the report.

Read More

engage