FreeWheel Views

Yearly Archives: 2017

FreeWheel Council for Premium Video: A 2017 Retrospective

James Rothwell
By James Rothwell,
VP, Global Agency, Brand & Industry Relations

The FreeWheel Council for Premium Video (FWC) has had a pivotal and important year. If 2016 was about setting our foundation, 2017 was about raising the bar and delivering on the promise of continuing our narrative on the Ad Experience and Unification, as well as launching the FWC in Europe.

Read More

Key Takeaways from the FreeWheel VMR: Q3 2017

By David Dworin,
VP, Advisory Services

When it comes to video, viewers have more choice than ever in terms of what, where, when, and how they consume content. At the same time, advertisers have a wider array of channels through which they communicate with their intended audience. Premium publishers have responded to the increasingly competitive landscape by improving the value they deliver to both consumers and advertisers. They have made content available on a menagerie of devices, both on-demand and live, and through both traditional and new-to-market distribution partners. For advertisers, they continue to offer a brand-safe environment alongside high-quality, engaging, professionally produced content.

Read More

Premium Video Unified: The Currency Conundrum

By James Rothwell,
VP, Global Agency, Brand & Industry Relations

The unification (or convergence) of video is upon us but measurement remains the number one challenge for buyers to invest more in cross-platform executions. At the heart of that challenge is a constantly changing viewing landscape and the inherent differences between linear and digital television and all of its incarnations.

Read More
Q2 2017 VMR Highlights

Five Highlights from the FreeWheel VMR: Q2 2017

By David Dworin,
VP, Advisory Services

The television upfront season generates a great deal of anticipation, as it often foreshadows the performance of the wider premium video industry. This year, the U.S. TV upfront market outperformed expectations, increasing revenues by 6% over last year to reach $19.7Bn. Similar to how several of the new fall shows plan to bring viewers back to familiar territory, with throwback revivals, advertisers have gradually turned back to the TV ecosystem, both linear and digital, amidst concerns around the safety and effectiveness of other digital marketing channels.

Read More

Driving Unification at FreeWheel

By Priti Dalal,
FreeWheel Alumna

The concept of unification and what it means for the premium video advertising industry is one of today’s hottest topics. From changes in publishers’ businesses to how viewers are consuming content, the industry is driving towards buying and selling inventory in a holistic, unified manner across all screens.

Read More

High Definition: Clarifying the Muddled Video Viewability Picture

By Emmanuel Josserand,
Brand, Agency and Industry Relations

The advertising ecosystem was originally built to engage consumers, and it’s no surprise that viewability has become a vital metric. After all, advertising must be viewable to make an impact, particularly for formats such as video. Viewability is a measurement that has been forced into existence in response to the low quality of many advertising […]

Read More
Couple on Couch

AdMonsters Montreal: The Rule of Three is Not Just for Comedy

By Geoff Wolinetz,
Vice President of Client Relationships

At FreeWheel, our partnership with AdMonsters is one that we truly enjoy being a part of. The community of operations professionals fostered in that environment allows us to really dig in with the people who use our technology and understand their businesses, their pain points, and how they go to market.

Read More

The Short of It: Video Clips, Ad Experiences & Engagement

By James Rothwell,
VP, Global Agency, Brand & Industry Relations

When the FreeWheel Council for Premium Video (FWC) surveyed 243 brand and ad agency executives in late 2016, the advertising experience was rated as the most significant challenge facing the video industry today. As anyone who is part of the advertising value chain will tell you, there are many variables and responsible parties involved in ensuring the right ad shows up in the right place at the right time, and in the right way.

Read More

Introducing FreeWheel Signature Insights: The Power of OTT

By Ying Wang,
Director, Advisory Services

From the thought leaders that bring you the quarterly Video Monetization Report (VMR), comes a new track of transformational research: FreeWheel Signature Insights, a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy. The inaugural installment of this semi-annual study takes a closer look at the growing prominence of over-the-top (OTT) devices and what makes them so promising yet challenging for the industry to monetize at scale. Here’s a preview of just a few of the takeaways from the report.

Read More

Values in Action: How We’re Giving Back in 2017

By Jyothi Shetty,
Training and Development Manager

When FreeWheel was established 10 years ago, the foundational DNA was comprised of a great product, a great team, and great market dynamics. But to take success to the highest level, our founders built a culture of purposeful, proudly unique, and deeply caring individuals—values that are mirrored today across Comcast’s Advanced Advertising Group.

As someone deeply committed to volunteering in my personal life, coming to an organization that values and supports giving initiatives was a key part in my decision to join this great company. Here’s a look back at the many initiatives that our talented and ambitious teams have accomplished so far this year.

Read More

engage

We use cookies to manage our website. Further information on our use of cookies is in our privacy policy. Please confirm your acceptance to the placement of cookies on your device here