2018: The year digital video advertising gets comfortable in the living room
March 1, 2018, Videonet
Premium video advertising is advancing beyond the desktop and becoming firmly established in the living room environment. In 2017 over-the-top (OTT) and set-top box video on demand (STB VOD) devices – which provide an alternative way for viewers to access video content on their television screens – together commanded half of premium video ad views in the U.S, overtaking desktop for the first time. While desktop is still marginally ahead in Europe, with 35% of ad views, OTT and STB VOD devices are hot on its heels with a combined share of 34%.
So, what does this mean for the premium video advertising market?