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Monthly Archives: January 2018

Navigating the Complexities of Cross-Platform Metrics: The European Video Measurement Matrix

Emmanuel Josserand
By Emmanuel Josserand,
Brand, Agency and Industry Relations

As we kick off the new year, the FreeWheel Council for Premium Video, Europe (FWCE) has released its latest output: The European Video Measurement Matrix. The latest insights from the European advocacy group bring together methodologies and capabilities from some of Europe’s main players in today’s complex cross-platform measurement landscape to provide a unique overview […]

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