FreeWheel Views

Monthly Archives: March 2018

FreeWheel Women in Tech Video Series: A Culture of Inclusivity

Terra Mrkulic
By Terra Mrkulic,
Social Media & Content Marketing Director

In honor of Women’s History Month and International Women’s Day, I had the unique opportunity to interview two dozen of my female peers in New York, Chicago, San Francisco, London, and Beijing. From senior leaders to women who are newer to our business, this talented cast of engineers, product experts, sales leaders, services pros and marketers are united in their passion for our company and the innovative role we play in powering the New TV Ecosystem.

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Evolving Standards to Improve Video Delivery

By Alexander Groysman,
Sr. Director, Client Success, FreeWheel Markets

In November 2017, the IAB Tech Lab announced that the Video Player-Ad Interface Definition (VPAID) standard will be retired, eight years after it was introduced, to make way for updated standards that address new challenges in the video ecosystem impacting publishers, advertisers, and technology vendors. VPAID revolutionized the evolution of the video market and solved for many of the industry’s problems—though also creating an environment where new problems have become a reality.

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Four Trends from the FreeWheel Video Monetization Report: Q4 2017

By David Dworin,
VP, Advisory Services

On March 21, our team was proud to launch the FreeWheel Video Monetization Report: Q4 2017 (VMR) with Year-End Insights. This expanded version of the VMR includes not just an in-depth look at the trends shaping the New TV Ecosystem both in the U.S. and in Europe, but also a 2017 Timeline showing the key events that moved the industry forward, and an analysis of how the industry changed over the course of the entire year. Read on for a snapshot of our findings, and for the full benefit of our unparalleled data set, download the complete report.

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Linear TV: The Next Frontier

By Geoff Wolinetz,
Vice President of Client Relationships

There’s a scene in the Seinfeld episode, “The Pitch,” where Jerry and George are pitching their concept for a sitcom about nothing. NBC executives, Jerry and George spend a little time hashing out the sitcom idea in real time. While pressing them on the concept, the president of NBC, Russell Dalrymple (played by Bob Balaban), asks George why, if nothing happens, is he watching it? 

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Celebrating #WomenInTech at FreeWheel: Empowering the Next Generation of Women Leaders

By Terra Mrkulic,
Social Media & Content Marketing Director

Our company has a long-standing commitment to supporting women in technology, as evidenced by the 34% of dynamic women engineers, product experts, sales leaders, services pros and marketers that comprise our global organization.  In celebration of Women’s History Month and today, International Day of the Woman, we honor this talented cast who are bound by their passion for our tech industry and the collective impact we have on powering the technology that drives growth and innovation across The New TV Ecosystem.  

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