FreeWheel Views

Monthly Archives: September 2018

Premium Video: Delivering Value Across the Marketing Funnel

David Dworin
By David Dworin,
VP, Advisory Services

In Q2, premium video gained momentum as a marketing platform in both the U.S. and Europe as the TV industry continues to embrace technology and articulate its proposition across the full marketing funnel. During the 2018 U.S. Upfront buying season, CPMs increased across networks, with most reporting high single- or double-digit growth year-over-year. This demonstrates that advertisers see TV as a critical platform for their marketing success.

Read More

FreeWheel Women in Tech: Spotlight on Diane Yu

By Terra Mrkulic,
Social Media & Content Marketing Director

It’s a well-established fact across the tech industry that women co-founders are rare, even though studies show that companies with women in leadership positions perform better. Since Diane Yu co-founded FreeWheel in 2007, she has driven our technology and product division as CTO—taking our company from startup to industry leader. In the process, Diane was able to fulfill her dream of building and evolving a research and development hub in her native Beijing.

Read More

FWCE – Demystifying Premium: The Key Attributes of Premium Video

By Emmanuel Josserand,
Brand, Agency and Industry Relations

Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus is delivering information to audiences at the lowest possible cost, without sufficiently considering whether it will effectively drive the required brand outcomes. Digital has accelerated the direct response market where instant performance metrics are more […]

Read More

engage

We use cookies to measure the performance of our site. By clicking “OK”, you agree to this purpose and sharing of your data with our measurement providers. You can find out more and withdraw your consent at any time by clicking here.