FreeWheel Views

Monthly Archives: December 2018

TV: The Missing Piece of the Attribution Puzzle

James Rothwell
By James Rothwell,
VP, Global Agency, Brand & Industry Relations

Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in the same way digital media has for years. Critically, the concept of quantifying offline media’s contribution to a business outcome, no matter where the consumer is in their purchase journey, has realigned the industry’s approach […]

Read More

engage

We use cookies to measure the performance of our site. By clicking “OK”, you agree to this purpose and sharing of your data with our measurement providers. You can find out more and withdraw your consent at any time by clicking here.