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Yearly Archives: 2018

The TV ecosystem is entering a new paradigm: The shift to addressable

There are several strong themes around the new TV ecosystem, but the one that stands out is addressable TV.  While the power of TV to drive advertising impact is greater than ever, addressable brings the best of linear and digital television, such as audience targeting through the most impactful mass media, while offering a hybrid, […]

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Premium Video: A Bundle of Growth

This quarter the Video Monetization Report (VMR) is presented as a synopsis of the key trends that contributed to a strong third quarter for premium video as we moved from the summer into the fall viewing season. Accompanying this synopsis is a link to the full VMR quarterly data set, which has become the barometer for the industry. Moving forward we will bring you richer reports twice per year (in March and September), while continuing to provide data every quarter.

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TV: The Missing Piece of the Attribution Puzzle

By James Rothwell,
VP, Global Agency, Brand & Industry Relations

Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in the same way digital media has for years. Critically, the concept of quantifying offline media’s contribution to a business outcome, no matter where the consumer is in their purchase journey, has realigned the industry’s approach […]

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Three Ways Clients Benefit from the FreeWheel Academy

By Vincent Nasso,
Director, Knowledge Management & Training

FreeWheel has created a powerful training program to help our clients understand how to become a FreeWheel technology expert. In addition to live sessions, we offer online training classes, focused on hands-on application experiences. Our training is based on our clients’ business needs from sales planning to finance. Here’s are three ways our clients benefit from the FreeWheel Academy.

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DRIVE by FreeWheel Markets

What Marketers Want, TV’s Now Got

By Brian Wallach,
SVP, Chief Revenue Officer, FreeWheel Media

Recently, I attended two marketer-centric events which allowed me to speak directly with CMOs and other marketing executives across a wide range of industries.  Since FreeWheel is focused on helping marketers grow their businesses with premium video content, much of our discussions focused around TV and video advertising—what’s working, what’s not, and what marketers would like to see on the horizon. 

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OTT Advertising: Superhero of the New TV Landscape

By Mike Goodman,
Sr. Director Demand Sales

Today, I was privileged to address the audience at AdExchanger’s PROGRAMMATIC I/O conference in New York to talk about Over-the-Top (OTT) advertising.  This talk coincided with the launch of FreeWheel’s DRIVE – a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV, including OTT, Set-top Box Video on Demand (STB VOD) and digital video, using advanced data and measurement capabilities.  

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Connecting with the Technology Leaders of Tomorrow at the Grace Hopper Celebration

By Tracey Kopper,
Vice President, HR

This September, I was delighted to accompany Team FreeWheel as we joined forces with Comcast and NBCUniversal at the Grace Hopper Celebration (GHC), the world’s largest meeting of women technologists. This year’s gathering attracted more than 22,000 attendees from over 90 countries to Houston, TX for three days of inspiring content and connection with women at all stages of their careers. 

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The New Living Room: Taking Advantage of the Big Screen

By James Rothwell,
VP, Global Agency, Brand & Industry Relations

Headlines would suggest that TV is dead, or at least enduring a slow death. The reality is that TV viewing is very different than what it was three years ago, let alone 10. How we define “TV” is still being debated. Is it the content, device or pipe that presents it to the viewer? But one thing is clear: with the proliferation of devices now powering TV content in the home, the living room dynamic has radically changed.

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Taking a holistic approach at DMEXCO: Why collaboration and innovation are vital for the future of premium video

By Marie Giesbert,
VP, Marketing

Team FreeWheel was once again thrilled to take part in DMEXCO 2018. Still a key event in the ad tech calendar, it is an amazing meeting place for major players in the digital, marketing and innovation sectors.. « Innovation » continued to be a main topic in Cologne; however, this year the emphasis was also on personalisation […]

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Premium Video: Delivering Value Across the Marketing Funnel

By David Dworin,
VP, Advisory Services

In Q2, premium video gained momentum as a marketing platform in both the U.S. and Europe as the TV industry continues to embrace technology and articulate its proposition across the full marketing funnel. During the 2018 U.S. Upfront buying season, CPMs increased across networks, with most reporting high single- or double-digit growth year-over-year. This demonstrates that advertisers see TV as a critical platform for their marketing success.

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