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Monthly Archives: January 2019

Video content monetization: Entering a new era of business models

Thomas Bremond
By Thomas Bremond,
General Manager, International,
FreeWheel & Comcast Technology Solutions

In recent years, many players in the industry have invested in developing and optimising their content platforms – mainly in OTT – and are now looking into their business models. How can combined advertising and subscription-based business models allow industry actors to sustain and create incremental value on premium video content and focus on ROI? […]

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Progress vs. Perfection: Learnings From CES 2019

By Mark McKee,
SVP, Marketing

Though I’ve attended the annual Consumer Electronics Show (CES) in Las Vegas many times over the course of my career, this year felt different. My overwhelming takeaway from the event: in 2019 the focus has shifted from perfection to progress.   As a result, we’re going to see some tremendous strides this year in terms of innovation and progress toward smarter, more unified advertising solutions.

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2019: A Pivotal Year for Premium Video

By James Rothwell,
VP, Global Agency, Brand & Industry Relations

Here at FreeWheel, we are in a privileged position to operate at the center of the industry, working with most publishers, agencies and advertisers to deliver video advertising within premium content at scale. 2018 was a year of progress towards a number of initiatives to drive the premium video ecosystem forward, with ongoing refinements against […]

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