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Monthly Archives: February 2019

TV Everywhere at IAB ALM 2019

James Rooke
By James Rooke,
General Manager, FreeWheel Publishers

An odd thing happened on the way to the Internet Advertising Bureau’s Annual Leadership meeting… it was all about TV. This year’s event was truly more television-centric than ever, from the main-stage presentations to the breakout session topics, new advancements in TV were top of mind for all. It reflects the speed at which the linear television world and the digital world are coming together, a promise that if delivered on, will enable the industry to deliver better outcomes for marketers by combining the best of linear with the best of digital.

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Engineers Week: Thriving Through Diversity

By Xiaochan Zong,
Senior Data Engineer,
FreeWheel

Happy National Engineers Week! We’ll be celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of TV, Big Data, and Diversity. Here’s our final installment of the 3-part series.  I love making an impact on the TV ecosystem and get very excited about it each and every day. But what […]

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Engineers Week: Using Big Data to Solve Big Challenges

By Bob Bress,
VP, Analytics & Business Intelligence,
FreeWheel

Happy National Engineers Week! We’re celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of TV, Big Data, and Diversity. Here’s our second installment of the 3-part series. You can find the first installment here: Driving the Future of TV

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Engineers Week: Driving the Future of TV

By Yushi Xu,
Principal Software Engineer,
FreeWheel

Happy National Engineers Week! We’ll be celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of TV, Big Data, and Diversity. Here’s our first installment of the 3-part series.

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Cracking the Programmatic Conundrum

By Emmanuel Josserand,
Brand, Agency and Industry Relations

This year is expected to be pivotal for programmatic TV, but before rushing headlong into the automation of the ecosystem, the industry must ensure it has a deeper understanding of the opportunities automation opens up.   Programmatic is often seen as a way to reach ‘lost’ TV audiences who are consuming premium video content via […]

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