FreeWheel Views

Monthly Archives: March 2019

Announcing FreeWheel Media: The Largest Audience Network You’ve Never Heard Of

Brian Wallach
By Brian Wallach,
SVP, Chief Revenue Officer, FreeWheel Media

On March 13, FreeWheel hosted our first upfront event. During this year’s upfront season, we expect many industry players to talk about products and solutions that are “coming soon.” In contrast, we wanted to talk about advanced advertising solutions that FreeWheel has available now—hence the name: the FreeWheel NOWFRONT—and also highlight our vision for the […]

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TV Attribution

Helping the TV Industry Fight Back: An Interview with Data Plus Math CEO John Hoctor

By Doni Schwartz,
Senior Director of Data Partnerships

FreeWheel and Data Plus Math recently announced a strategic partnership to offer the first cross-screen solution for TV attribution measurement. I sat down with the CEO of Data Plus Math, John Hoctor, to talk about the attribution measurement landscape, where he thinks the industry is headed, and why TV (still) isn’t dead. Doni Schwartz (DS): […]

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