The Lines Between Linear and Digital TV Disappear: Takeaways from the FreeWheel Video Marketplace Report
Moving into 2019, the VMR has evolved from the Video Monetization Report to the Video Marketplace Report and now looks at trends across both linear TV and premium digital video, incorporating insights from both the buy-side and the sell-side. In this issue, we look back at 2018, which marked a big year in the convergence of the two.
FreeWheel launches DRIVE in the UK to provide cohesive advertising solution for the new TV ecosystem
In 2019, FreeWheel is expanding its DRIVE offering internationally. This media solution aims to bring innovative solutions to marketers to plan and transact across all the new forms of TV. At scale. Europe is ready for the OTT revolution Our industry is undergoing massive transformations: from the proliferation of content and viewer fragmentation across multiple devices, to the entry […]
On March 13, FreeWheel hosted our first upfront event. During this year’s upfront season, we expect many industry players to talk about products and solutions that are “coming soon.” In contrast, we wanted to talk about advanced advertising solutions that FreeWheel has available now—hence the name: the FreeWheel NOWFRONT—and also highlight our vision for the […]
FreeWheel and Data Plus Math recently announced a strategic partnership to offer the first cross-screen solution for TV attribution measurement. I sat down with the CEO of Data Plus Math, John Hoctor, to talk about the attribution measurement landscape, where he thinks the industry is headed, and why TV (still) isn’t dead. Doni Schwartz (DS): […]