Modern TV audiences watch where and when they want to—as a result, advertisers have to work harder and be more strategic in order to find the optimal audience across all screens. TV programmers and operators have been converging their sales and operations to increasingly deliver advertising across both linear and digital channels. The advertising “Holy Grail” is finding the right combination of TV and digital video to reach those valuable audiences in the most efficient way possible.
What a week at the NAB convention in Las Vegas! The annual showcase for the broadcast industry never disappoints. Yes, there’s the gee-whiz equipment that brings graphic arts and crystal clear pictures to your living room, but there’s so much more for the 90-thousand attendees, many of whom don’t even make to the convention floor because of the valuable conversations that happen around the event space.