40% of Q2 Video Ad Views Came via Smartphone, OTT
August 25, 2015 by P.J. Bednarski, MediaPost
“The new Video Monetization Report from FreeWheel, released today, says that smartphones now account for one in five video ad views, a stunning triple-digit increase.
Likewise, in the stunning department, nearly 40% of ad views in Q2 happened someplace other than on a laptop or desktop computer, which also shows the emerging power of mobile phones and OTT devices.”
Read the full story at MediaPost.