ABC Edges Toward Programmatic in Test of Data-Driven Buying for Digital Video
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May 13, 2014 by Jeanine Poggi

"ABC will be the first media company to offer video inventory through a new Freewheel product called FourFronts Programmatic, which connects ad sellers' inventory systems with ad buyers' demand-side platforms. The partnership will let ABC identify targeted inventory in real time and deliver those impressions to advertisers, ABC said."

Read the full story at Advertising Age.