ABC Goes Programmatic as First Partner for New FreeWheel Programmatic Offering
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May 14, 2014 by Vincent Flood

"Disney/ABC and FreewheelABC have announced they are to launch a programmatic sales initiative that will allow marketers use their own data and make automated buys in a new private marketplace. The broadcaster will be the launch partner for a new programmatic initiative from FreeWheel, ‘FourFronts Programmatic’, which will see their FourFronts marketplace opened up to programmatic demand."

Read the full story at Video Ad News.