ABC Steps into First-Ever Programmatic Video Trial for 2014 Upfront
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May 13, 2014 by Wayne Friedman

"Timed to coincide with the beginning of the TV upfront market, ABC is starting up a first-of-its-kind programmatic video sales trial. ABC will work with FreeWheel in launching a sell-side marketer/agency service in a test to be conducted this summer."

Read the full story at MediaPost.