ABC to Launch Big Data Ad Trial: Network to Offer Limited Number of Upfront Advertisers Acces
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May 13, 2014 by Deborah D. McAdams

"ABC will be the first media company to offer premium video through FreeWheel’s solution, called FourFronts Programmatic. FreeWheel provides digital inventory management and ad-serving solutions to ABC and other broadcast and cable TV networks. Their new FourFronts Programmatic tool connects ad seller inventory systems with ad buyer demand-side platforms. It also creates safeguards for publishers to ensure that automated transactions are handled transparently."

Read the full story at TVTechnology.