The New TV Ecosystem is here. Premium content owners, aggregators, and distributors are leveraging the power of their audiences, data and automation to transform the TV and advertising landscape. Brands and agencies are again responding to the value proposition of premium: engaged, fraud-free, sought after audiences and incredible content. However, with new opportunity comes new challenge. It’s not as easy as it once was.
We partner with our clients to provide solutions to solve these market complexities. We maximize the value of premium content, enabling our clients to win against an increasingly complex and ever-changing field of challenges and competitors.
Our motivation is simple. We empower the New TV Ecosystem to excel today…and tomorrow.
FreeWheel, a Comcast Company, is the industry’s most complete advertising management solution. Purpose built for the New TV ecosystem, we enable our collective client base across all key industry segments to manage and monetize their premium video inventory in the brand safe ways they require. Our leading technology, unmatched service and guidance, and collaborative advocacy power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System, and Viacom in the U.S., and MTG, Sky, Canal + and Channel 4 in Europe. Our offerings work in synchronized tandem to meet every aspect of our clients’ business needs across all screens, data sets, and monetization channels, while providing the full safety, compliance, and control the New TV ecosystem demands. FreeWheel Platform provides complete, end to end control of the advertising business across all screens and content types, enabling publishers to intelligently protect and monetize their most valuable assets. FreeWheel Markets provides our clients with automated and protected monetization across all transaction types, formats and screens. Based on a fair trading process, it empowers video publishers to stay in control through safe markets and automation. Headquartered in San Mateo, with offices in New York, London, Paris, Beijing, and across the globe, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information please visit www.freewheel.tv, and follow us on Twitter and LinkedIn