Adap.tv, FreeWheel Connect on Programmatic Ad Test
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May 29, 2014 by Jeff Baumgartner

"FreeWheel said it will integrate Adap.tv’s programmatic reserved technology into its FourFronts marketplace as it prepares to help ad buyers and sellers test out Web-style automated advertising processes on online-delivered premium video."

Read the full story at Multichannel News.