February 5, 2014 by Jason del Rey
"…Amazon is shedding a little more light on where it hopes to take the ad business. It is announcing that it has inked a deal with video ad company FreeWheel to provide the technology for Amazon to build out its video advertising business. (FreeWheel works with large media companies, including ABC, ESPN and NBCUniversal, which is an investor in Re/code parent company Revere Digital.)
FreeWheel is essentially responsible for putting the right video ads in front of the right Amazon customers."
Read the full story at re/code.