Are you ready for the platinum age of TV advertising?
May 3, 2018, TVB Europe
TV and video advertising is locked in a constant battle to grab the attention of viewers, whose time is increasingly fragmented across delivery channels – whether it be linear or digital, set-top box video on demand (STB VOD) or over-the-top (OTT). But while viewing might be increasingly disjointed, there’s plenty of evidence to indicate it is still a thriving advertising channel.
TV advertising already has major weapons in its arsenal. It has great content, which will keep viewers coming back for more, and it is still the number one medium for reach, emotion and engagement. So how does it now capitalise on this prime position?