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Authors:

Federico Benincasa
Federico Benincasa
Senior Vice President, Product Management - SSP, FreeWheel
As SVP, Product Management, Federico leads FreeWheel’s Supply Side Platform (formerly StickyAds.tv SSP) product strategy. In his own words, "My team is composed of programmatic experts located on two continents and committed to bringing to market the best programmatic solution for premium video. Our obsession is providing broadcasters and digital platforms with the most comprehensive, most controlled and most efficient automation software for them to successfully run their advertising business. Our approach is both business and technical and thrives at the center of a complex, highly competitive and fast-paced ecosystem where demand, supply, and big-data interconnect in real time."

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