Director, Partner Management & Four Fronts, Europe
James manages FreeWheel Partnerships and Premium Marketplace offerings across the European client base. Working with FreeWheel’s advisory team he is tasked with helping clients better manage their ad inventory and providing expert guidance around yield optimisation looking into advertisers requirements, publishers’s goals and user experience. James was previously FreeWheel’s Commercial Director for the UK and Ireland. James is an expert in the broadcast and digital ad-tech space having held various sales, commercial and managerial positions within agency, publishers and technology providers including Vindico, Microsoft and MediaCom. James holds a Bsc in Politics and Social Policy from Loughborough University. He is based in FreeWheel's European headquarters in London’s soho.
Keep the User Experience at the Centre of the Monetization Strategy