Jason Manningham serves as general manager of Blockgraph, a TV industry initiative led by Comcast. At the core of the initiative is the Blockgraph platform, which provides a secure way to share audience insights by enabling media companies and advertisers to control their data and connect it with others without disclosing identifiable user data – adding additional protections to user privacy. Blockgraph is part of FreeWheel, a Comcast Company. In his role as general manager of Blockgraph, Jason is responsible for driving its strategy and product development, as well as bringing the platform to market. Jason oversees product, engineering, business development and operations. Previously, Jason led FreeWheel’s Business Operations group, and was responsible for execution of the company’s top strategic growth and operational improvement initiatives, including its integration into Comcast. Prior to joining FreeWheel in 2013, Jason held a variety of strategy and operations positions at AOL and Viacom Media Networks. Before joining the media industry, Jason was a consulting analyst in Accenture’s management consulting practice. Jason holds a BBA from the Ross School of Business at the University of Michigan.
Building the Future of Data-Driven TV: The Quest to Create a Safe Identity Layer for the IndustryRead Post >