VP, Global Agency, Brand & Industry Relations, FreeWheel
James Rothwell is responsible for Agency & Brand Relations and leads the FreeWheel Council for Premium Video. In this role, he engages with the buy-side to explore ecosystem dynamics, industry best practices and new opportunities for advertisers across premium video on behalf of FreeWheel and the FWC. Prior to joining FreeWheel, James was in various advertising roles at Microsoft for 6 years in Europe and the US, was a founding team member of Advertising.com in Europe and started his career in television advertising sales in New York.
The Short of It: Video Clips, Ad Experiences & Engagement