Julie Van Ullen
VP, Publisher Sales and Account Management
Julie Van Ullen is the Vice President of Publisher Development and Account Management, North America for FreeWheel Markets. In her role, Julie oversees strategic publisher acquisition as well as the ongoing client success of publisher partnerships for FreeWheel’s suite of video monetization solutions, in particular, the SSP. Prior to joining FreeWheel, Julie was the Vice President of Publisher Solutions at OpenX, overseeing the Sales function for the East Coast. Before joining OpenX, Julie was Vice President of Member Services at the IAB where she was responsible for attracting new members and developing a portfolio of opportunities and initiatives to keep current members engaged. As a part of serving IAB’s membership, Julie oversaw a number of IAB’s elite Committees and Councils, charged with putting industry best practices and thought leadership into the marketplace. Those focal areas included Native, Programmatic, Digital Video, AdvancedTV, Digital Audio, Social Media, and Gaming. Prior to making her transition to the digital space, Julie was an Editor at The Taunton Press in the books division of Fine Woodworking and Fine Homebuilding and still enjoys furniture-making in her free time. When not on the job, ex-opera singer Julie sings with the classic rock cover band.
First-Price Auctions Aren’t the Best Solution for Publishers or Brands