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James Rooke
James Rooke
General Manager, FreeWheel Publishers
As General Manager, James Rooke leads global Sales, Client Relationships, Client Services, Engineering and Product for the FreeWheel Publishers business, providing the premium video industry with the technology, solutions and guidance it needs to manage the end-to-end economics of premium content, no matter where it appears. Prior to his current role, James was Chief Revenue Officer, responsible for managing FreeWheel’s global client teams across the Technology, FourFronts Premium Marketplace and Advisory Services business lines. Formerly with Time Warner Cable, where he was part of the media and advertising business, James served as VP, Strategy and Execution as well as General Manager of its digital marketing services business. James has an extensive media consulting background with Ernst & Young in the United Kingdom, and Capgemini in the US.


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