B&C/MCN The Programmatic Summit: June 13, 2017
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FreeWheel’s Brian Wallach will be on panel at B&C/M The Programmatic Summit.
June 13, 2017
NYC

Ad agencies are under enormous pressure to deliver more measurable results from the biggest line item in their media spend – and the efficiencies, measurability and targeting promised by programmatic TV/video are tantalizing.  FreeWheel’s Brian Wallach, SVP/CRO, AdvancedTV, discusses alongside industry leaders how some of the most influential buyers of TV/video advertising are structurally adjusting to take advantage, and what they seek most from ad sellers going forward.