Boom! As Mobile Video Ads Explode, Hollywood Cashes In
Back to News

February 27, 2014 by John Shinal

"The technology boom has given birth to the digital entertainment boom, and Hollywood and its distributors are cashing in with video ad sales.

In fact, Hollywood-style entertainment and advertising has already consumed half of the video Web, and its growth is accelerating.

Web ads on long-form entertainment – including live sports and music events, movies and recorded network TV shows – surged 86 percent in the fourth quarter from a year earlier, according to a new report from FreeWheel TV, whose video ad-serving technology is used by top U.S. cable, network and broadcast companies."

Read the full story at USA Today.