B&T: How broadcasters & publishers can capitalise on the new living room experience
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How broadcasters & publishers can capitalise on the new living room experience
July 13, 2018, B&T Magazine

“As viewing habits change and consumers switch on across a variety of devices, broadcasters and advertisers are having to look at new ways to adapt to the fast-evolving TV ecosystem. Here, FreeWheel’s Arjun Arora looks at what must occur to ensure the continued success of TV and video advertising in Australia.”

View full interview piece with Arjun Arora, Commercial Director ANZ, FreeWheel, here