FreeWheel Shoots for Ad Unity
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June 9, 2015 by Jeff Baumgartner

“Looking to unify advertising across screens and devices, FreeWheel, the online ad tech firm acquired by Comcast last year, said it has kicked off a video-on-demand pilot that enables programmers to manage ads delivered via IP/digital and set-top boxes via the same platform.”

Read the full story at Multichannel News.