Over the past two weeks since returning from the Cannes Lions International Festival of Creativity, I’ve had a chance to reflect on the stellar opportunities afforded by this truly unique global event. After all, Cannes Lions doesn’t just play host to the largest gathering to worldwide advertising professionals but also to 15,000 marketing and media executives— a collective intersection of advertising, entertainment, media, and technology unlike any other. South of France setting aside, is there a better setting for our global teams to bring industry leaders together to strategically drive the industry forward?
The phrase “Advanced TV” is everywhere these days – in the trades, on social media, and in industry-related conversations – and it’s commonplace to encounter a different definition of Advanced TV in each setting. Some think it’s as simple as an internet connected television. Others believe it’s a far off, future concept. And still more equate Advanced TV with “programmatic,” a term in itself so confusing that the IAB recently called to abolish the term. One thing we can all agree on is that the current definition of Advanced TV is vague at best. It’s time to set the record straight.