FreeWheel Views

Category: Advertising

Must CTV: Complete Your Advertising Strategy with Connected TV

Connected TV (CTV) is quickly becoming a favored way for people to watch television and video content. Or, just find any Gen Z’er and they’ll tell you about all of the apps that they consider “television.” After all, if it’s on the big screen it must be TV.

According to the FreeWheel Video Marketplace Report: Q4 2018, CTV ad views for Q4 2018 grew by 45% year-over-year and accounted for 42% of total ad views—growing faster than any other device type. The lean-back viewing experience that CTV offers is valued by viewers and advertisers alike for its immersive environment.

Read More

1,591,000 Reasons Why Greater Automation Is Good for TV Buyers

According to a recent survey by Advertising Perceptions (Jan, 2019), TV buyers say they spend 8.5 hours each week on tasks that they wish were more automated. This means that TV buyers spend 26 thousand minutes each year, or 1,591,000 seconds, poring over Excel sheets, inputting data, scouring log sheets, and doing other general “busy work.” This time drain is especially onerous for agencies buying local broadcast, which is more complex and labor-intensive. In fact, in that same survey, over 70% of advertisers and agencies agreed that automation is important for Local TV planning and buying.

Read More

Bending the Curve: TV + Digital Video

Modern TV audiences watch where and when they want to—as a result, advertisers have to work harder and be more strategic in order to find the optimal audience across all screens. TV programmers and operators have been converging their sales and operations to increasingly deliver advertising across both linear and digital channels. The advertising “Holy Grail” is finding the right combination of TV and digital video to reach those valuable audiences in the most efficient way possible.

Read More

Dispatch from the NAB: 2019 is a Very Good Year for Advertisers

What a week at the NAB convention in Las Vegas! The annual showcase for the broadcast industry never disappoints. Yes, there’s the gee-whiz equipment that brings graphic arts and crystal clear pictures to your living room, but there’s so much more for the 90-thousand attendees, many of whom don’t even make to the convention floor because of the valuable conversations that happen around the event space.

Read More

Helping the TV Industry Fight Back: An Interview with Data Plus Math CEO John Hoctor

TV Attribution

FreeWheel and Data Plus Math recently announced a strategic partnership to offer the first cross-screen solution for TV attribution measurement. I sat down with the CEO of Data Plus Math, John Hoctor, to talk about the attribution measurement landscape, where he thinks the industry is headed, and why TV (still) isn’t dead. Doni Schwartz (DS): […]

Read More

TV Everywhere at IAB ALM 2019

An odd thing happened on the way to the Internet Advertising Bureau’s Annual Leadership meeting… it was all about TV. This year’s event was truly more television-centric than ever, from the main-stage presentations to the breakout session topics, new advancements in TV were top of mind for all. It reflects the speed at which the linear television world and the digital world are coming together, a promise that if delivered on, will enable the industry to deliver better outcomes for marketers by combining the best of linear with the best of digital.

Read More

What Marketers Want, TV’s Now Got

DRIVE by FreeWheel Markets

Recently, I attended two marketer-centric events which allowed me to speak directly with CMOs and other marketing executives across a wide range of industries.  Since FreeWheel is focused on helping marketers grow their businesses with premium video content, much of our discussions focused around TV and video advertising—what’s working, what’s not, and what marketers would like to see on the horizon. 

Read More

OTT Advertising: Superhero of the New TV Landscape

Today, I was privileged to address the audience at AdExchanger’s PROGRAMMATIC I/O conference in New York to talk about Over-the-Top (OTT) advertising.  This talk coincided with the launch of FreeWheel’s DRIVE – a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV, including OTT, Set-top Box Video on Demand (STB VOD) and digital video, using advanced data and measurement capabilities.  

Read More

The New Living Room: Taking Advantage of the Big Screen

Headlines would suggest that TV is dead, or at least enduring a slow death. The reality is that TV viewing is very different than what it was three years ago, let alone 10. How we define “TV” is still being debated. Is it the content, device or pipe that presents it to the viewer? But one thing is clear: with the proliferation of devices now powering TV content in the home, the living room dynamic has radically changed.

Read More

Taking a holistic approach at DMEXCO: Why collaboration and innovation are vital for the future of premium video

Team FreeWheel was once again thrilled to take part in DMEXCO 2018. Still a key event in the ad tech calendar, it is an amazing meeting place for major players in the digital, marketing and innovation sectors.. « Innovation » continued to be a main topic in Cologne; however, this year the emphasis was also on personalisation […]

Read More

engage

We use cookies to measure the performance of our site. By clicking “OK”, you agree to this purpose and sharing of your data with our measurement providers. You can find out more and withdraw your consent at any time by clicking here.