FreeWheel Views

Category: Advertising

AdMonsters Montreal: The Rule of Three is Not Just for Comedy

Couple on Couch

At FreeWheel, our partnership with AdMonsters is one that we truly enjoy being a part of. The community of operations professionals fostered in that environment allows us to really dig in with the people who use our technology and understand their businesses, their pain points, and how they go to market.

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Advanced TV and the Opportunity Ahead

The phrase “Advanced TV” is everywhere these days – in the trades, on social media, and in industry-related conversations – and it’s commonplace to encounter a different definition of Advanced TV in each setting. Some think it’s as simple as an internet connected television. Others believe it’s a far off, future concept. And still more equate Advanced TV with “programmatic,” a term in itself so confusing that the IAB recently called to abolish the term. One thing we can all agree on is that the current definition of Advanced TV is vague at best. It’s time to set the record straight.

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Three Strategies Every Publisher Should Deploy to Improve Ad Experience

At Variety’s recent Entertainment & Technology conference in NYC, ad experience resurfaced as a hot topic. During a panel on, “The Future of TV Advertising,” it was clear that leaders from both publishers and agencies agreed that consumers should be at the center of the ad experience. There was a consensus that more experimentation was necessary and that the dialogue around ads needs to evolve from “commercial interruption” to “commercial enhancement.”

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Advancing the Ad Experience: 250 Brand & Agency Leaders Share Their Views

With audience buying and cross-screen TV executions ready to play a much larger role in this year’s TV Upfront market narrative, advancing the advertising experience is a crucial topic for both buyers and sellers of premium video. Today the ad experience in digital video is far from perfect. Whether it is too many or poor […]

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True Yield: The FreeWheel Perspective

True Yield: The FreeWheel Perspective

In early March, I was fortunate to attend AdMonsters’ Publisher Forum in Palm Springs, CA—an event tailored to senior leaders in ad operations and technology featuring in-depth peer-to-peer discussions that drive actionable results and industry best practices. In addition to being able to escape the frigid New York weather for a couple of days, I had the opportunity to speak to these industry leaders about something that we think about a lot at FreeWheel: True Yield.

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Keep the User Experience at the Centre of the Monetization Strategy

There is a clear emerging trend in the advertising industry that’s causing problems for everyone concerned – ad blocking. Regardless of whether it’s the advertiser, publisher or even the brand itself, consumers are making themselves heard by rejecting advertising. According to a recent eMarketer survey, one in five UK consumers now use ad blockers and that’s expected to rise to over one in four – 27% – in 2017. I recently attended VOD Professional’s VUIX Conference in London and discussed this topic of conversation as it affects all within premium video publishing, regardless of whether content is delivered via streaming, OTT or VOD.

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Working Together to Improve the Premium Video Ad Experience

As more video content becomes available for consumers to watch on their own terms—on the best screen available, at the time of their choosing—premium video providers have invested heavily in improving the user experience. There has been incredible innovation over the last few years, creating easier content discovery, better access to more extensive content catalogues, […]

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FreeWheel Council Affirms the Unrivaled Value of Premium Video

We are pleased to announce that The FreeWheel Council (FWC) has released its first thought leadership piece, a defining position and white paper titled The Unrivaled Value of Premium Video. Researched and written in partnership with its membership and brand leaders, the white paper highlights that premium video delivers valuable audiences at scale, in a high-quality, safe, and transparent context.

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