FreeWheel Views

Category: Advertising

Bending the Curve: TV + Digital Video

Modern TV audiences watch where and when they want to—as a result, advertisers have to work harder and be more strategic in order to find the optimal audience across all screens. TV programmers and operators have been converging their sales and operations to increasingly deliver advertising across both linear and digital channels. The advertising “Holy Grail” is finding the right combination of TV and digital video to reach those valuable audiences in the most efficient way possible.

Read More

Dispatch from the NAB: 2019 is a Very Good Year for Advertisers

What a week at the NAB convention in Las Vegas! The annual showcase for the broadcast industry never disappoints. Yes, there’s the gee-whiz equipment that brings graphic arts and crystal clear pictures to your living room, but there’s so much more for the 90-thousand attendees, many of whom don’t even make to the convention floor because of the valuable conversations that happen around the event space.

Read More

Helping the TV Industry Fight Back: An Interview with Data Plus Math CEO John Hoctor

TV Attribution

FreeWheel and Data Plus Math recently announced a strategic partnership to offer the first cross-screen solution for TV attribution measurement. I sat down with the CEO of Data Plus Math, John Hoctor, to talk about the attribution measurement landscape, where he thinks the industry is headed, and why TV (still) isn’t dead. Doni Schwartz (DS): […]

Read More

TV Everywhere at IAB ALM 2019

An odd thing happened on the way to the Internet Advertising Bureau’s Annual Leadership meeting… it was all about TV. This year’s event was truly more television-centric than ever, from the main-stage presentations to the breakout session topics, new advancements in TV were top of mind for all. It reflects the speed at which the linear television world and the digital world are coming together, a promise that if delivered on, will enable the industry to deliver better outcomes for marketers by combining the best of linear with the best of digital.

Read More

What Marketers Want, TV’s Now Got

DRIVE by FreeWheel Markets

Recently, I attended two marketer-centric events which allowed me to speak directly with CMOs and other marketing executives across a wide range of industries.  Since FreeWheel is focused on helping marketers grow their businesses with premium video content, much of our discussions focused around TV and video advertising—what’s working, what’s not, and what marketers would like to see on the horizon. 

Read More

OTT Advertising: Superhero of the New TV Landscape

Today, I was privileged to address the audience at AdExchanger’s PROGRAMMATIC I/O conference in New York to talk about Over-the-Top (OTT) advertising.  This talk coincided with the launch of FreeWheel’s DRIVE – a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV, including OTT, Set-top Box Video on Demand (STB VOD) and digital video, using advanced data and measurement capabilities.  

Read More

The New Living Room: Taking Advantage of the Big Screen

Headlines would suggest that TV is dead, or at least enduring a slow death. The reality is that TV viewing is very different than what it was three years ago, let alone 10. How we define “TV” is still being debated. Is it the content, device or pipe that presents it to the viewer? But one thing is clear: with the proliferation of devices now powering TV content in the home, the living room dynamic has radically changed.

Read More

Taking a holistic approach at DMEXCO: Why collaboration and innovation are vital for the future of premium video

Team FreeWheel was once again thrilled to take part in DMEXCO 2018. Still a key event in the ad tech calendar, it is an amazing meeting place for major players in the digital, marketing and innovation sectors.. « Innovation » continued to be a main topic in Cologne; however, this year the emphasis was also on personalisation […]

Read More

FWCE – Demystifying Premium: The Key Attributes of Premium Video

Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus is delivering information to audiences at the lowest possible cost, without sufficiently considering whether it will effectively drive the required brand outcomes. Digital has accelerated the direct response market where instant performance metrics are more […]

Read More

The Future of TV is Unified: Takeaways from the FreeWheel 2018 U.S. Client Summit

Our annual U.S. Client Summit consistently serves as a foundational event to bring together a diverse set of valued clients from all corners of the advertising ecosystem. The event provides a forum in which we can discuss where we currently stand as an industry, the future we’re trying to move towards, and how FreeWheel can partner across the ecosystem to achieve the ultimate goal: results for marketers. This full-day event offers a unique setting in which ideas are ignited and solutions are discovered through the content we share and in the conversation that follows. 

Read More

engage

We use cookies to measure the performance of our site. By clicking “OK”, you agree to this purpose and sharing of your data with our measurement providers. You can find out more and withdraw your consent at any time by clicking here.