FreeWheel Views

Category: CTV

Must CTV: Complete Your Advertising Strategy with Connected TV

Connected TV (CTV) is quickly becoming a favored way for people to watch television and video content. Or, just find any Gen Z’er and they’ll tell you about all of the apps that they consider “television.” After all, if it’s on the big screen it must be TV.

According to the FreeWheel Video Marketplace Report: Q4 2018, CTV ad views for Q4 2018 grew by 45% year-over-year and accounted for 42% of total ad views—growing faster than any other device type. The lean-back viewing experience that CTV offers is valued by viewers and advertisers alike for its immersive environment.

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