With audience buying and cross-screen TV executions ready to play a much larger role in this year’s TV Upfront market narrative, advancing the advertising experience is a crucial topic for both buyers and sellers of premium video. Today the ad experience in digital video is far from perfect. Whether it is too many or poor […]
In the FreeWheel Video Monetization Report: Q4 2016 (VMR) we observed first-hand the tremendous growth of over-the-top (OTT) devices over the past two years. These connected devices have evolved from just 8% share of premium video ad views two years ago in Q4 2014 to a solid 27% in Q4 2016. The message from consumers to publishers aiming to increase viewership and buyers hoping to reach an engaged audience is clear: video will always have a home on the big screen.
I recently had the opportunity to participate on a panel discussion at the Broadcasting & Cable Advanced Advertising Summit called, “Big Changes From Big Data,” along with big data experts from ABC, 4C Insights, Discovery Communications, and iSpot.tv. In a compelling conversation on a complex topic, one thing remains clear: it’s really not the lack of scale, variety, or richness of data that is holding the industry back, nor is it a result of deficient technology. The heart of the challenge we face is how the premium video economy can align on a shared context around the data and tap into it as an ecosystem. Here’s my current take on the state of big data in the industry.
Long-time readers of our quarterly Video Monetization Report noticed a big change in our recently launched Q1 2016 VMR. Beyond the exciting new analyses based on previously untapped data, we’ve evolved the report to showcase our data in a new way. Here’s a peek inside the report revealing our top seven takeaways from the Q1 2016 Executive Summary Infographic which illustrates how content, viewers and experience reign the shared throne of premium video.
FreeWheel Q1 VMR: A Closer Look at Authentication at the Intersection of Content, Viewers, and Experience
In the Q1 2016 Video Monetization Report (VMR), entitled The Shared Throne of Premium Video we released a first look at user and device level behaviors to better understand the interconnectedness between content, viewers, and experiences. In this blog, we explore the pivotal role authentication plays in that equation.
We are pleased to announce that The FreeWheel Council (FWC) has released its first thought leadership piece, a defining position and white paper titled The Unrivaled Value of Premium Video. Researched and written in partnership with its membership and brand leaders, the white paper highlights that premium video delivers valuable audiences at scale, in a high-quality, safe, and transparent context.
Now that the Q4 Video Monetization Report has been released, we wanted to take a deeper dive into one of our analyses. Here’s a closer look at the secondary sales channels Programmers utilize to monetize their valuable inventory and categorize those channels according to their function.
A small but prestigious group of leaders in sports broadcasting recently gathered at the Paley Center for Media in New York City to discuss what lies ahead for the industry in a session called Sports Television: Winning the Game of Disruption. Moderated by Sports Illustrated Senior Editor, Richard Deitsch, the discussion panel featured Mark Lazarus, […]