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Category: Events

Dispatch from the NAB: 2019 is a Very Good Year for Advertisers

What a week at the NAB convention in Las Vegas! The annual showcase for the broadcast industry never disappoints. Yes, there’s the gee-whiz equipment that brings graphic arts and crystal clear pictures to your living room, but there’s so much more for the 90-thousand attendees, many of whom don’t even make to the convention floor because of the valuable conversations that happen around the event space.

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TV Everywhere at IAB ALM 2019

An odd thing happened on the way to the Internet Advertising Bureau’s Annual Leadership meeting… it was all about TV. This year’s event was truly more television-centric than ever, from the main-stage presentations to the breakout session topics, new advancements in TV were top of mind for all. It reflects the speed at which the linear television world and the digital world are coming together, a promise that if delivered on, will enable the industry to deliver better outcomes for marketers by combining the best of linear with the best of digital.

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Progress vs. Perfection: Learnings From CES 2019

Though I’ve attended the annual Consumer Electronics Show (CES) in Las Vegas many times over the course of my career, this year felt different. My overwhelming takeaway from the event: in 2019 the focus has shifted from perfection to progress.   As a result, we’re going to see some tremendous strides this year in terms of innovation and progress toward smarter, more unified advertising solutions.

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Connecting with the Technology Leaders of Tomorrow at the Grace Hopper Celebration

This September, I was delighted to accompany Team FreeWheel as we joined forces with Comcast and NBCUniversal at the Grace Hopper Celebration (GHC), the world’s largest meeting of women technologists. This year’s gathering attracted more than 22,000 attendees from over 90 countries to Houston, TX for three days of inspiring content and connection with women at all stages of their careers. 

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Taking a holistic approach at DMEXCO: Why collaboration and innovation are vital for the future of premium video

Team FreeWheel was once again thrilled to take part in DMEXCO 2018. Still a key event in the ad tech calendar, it is an amazing meeting place for major players in the digital, marketing and innovation sectors.. « Innovation » continued to be a main topic in Cologne; however, this year the emphasis was also on personalisation […]

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FreeWheel Women in Tech: Spotlight on Diane Yu

It’s a well-established fact across the tech industry that women co-founders are rare, even though studies show that companies with women in leadership positions perform better. Since Diane Yu co-founded FreeWheel in 2007, she has driven our technology and product division as CTO—taking our company from startup to industry leader. In the process, Diane was able to fulfill her dream of building and evolving a research and development hub in her native Beijing.

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The Future of TV is Unified: Takeaways from the FreeWheel 2018 U.S. Client Summit

Our annual U.S. Client Summit consistently serves as a foundational event to bring together a diverse set of valued clients from all corners of the advertising ecosystem. The event provides a forum in which we can discuss where we currently stand as an industry, the future we’re trying to move towards, and how FreeWheel can partner across the ecosystem to achieve the ultimate goal: results for marketers. This full-day event offers a unique setting in which ideas are ignited and solutions are discovered through the content we share and in the conversation that follows. 

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2018 Key Takeaways From FreeWheel Cannes Beach Featuring Advertising’s Industry Leaders

Cannes Lions once again provided Team FreeWheel a unique opportunity to strengthen our relationship with our clients, partners and industry peers – from the largest TV broadcasters and publishers, to leading agencies and advertisers. Nearly 1,500 top executives from over 60 countries joined us at our beach space where they could network with peers, catch […]

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AdMonsters Montreal: The Rule of Three is Not Just for Comedy

Couple on Couch

At FreeWheel, our partnership with AdMonsters is one that we truly enjoy being a part of. The community of operations professionals fostered in that environment allows us to really dig in with the people who use our technology and understand their businesses, their pain points, and how they go to market.

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Making it Count in Cannes

Over the past two weeks since returning from the Cannes Lions International Festival of Creativity, I’ve had a chance to reflect on the stellar opportunities afforded by this truly unique global event. After all, Cannes Lions doesn’t just play host to the largest gathering to worldwide advertising professionals but also to 15,000 marketing and media executives— a collective intersection of advertising, entertainment, media, and technology unlike any other. South of France setting aside, is there a better setting for our global teams to bring industry leaders together to strategically drive the industry forward?

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