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Category: FreeWheel Council for Premium Video

The Short of It: Video Clips, Ad Experiences & Engagement

When the FreeWheel Council for Premium Video (FWC) surveyed 243 brand and ad agency executives in late 2016, the advertising experience was rated as the most significant challenge facing the video industry today. As anyone who is part of the advertising value chain will tell you, there are many variables and responsible parties involved in ensuring the right ad shows up in the right place at the right time, and in the right way.

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Making it Count in Cannes

Over the past two weeks since returning from the Cannes Lions International Festival of Creativity, I’ve had a chance to reflect on the stellar opportunities afforded by this truly unique global event. After all, Cannes Lions doesn’t just play host to the largest gathering to worldwide advertising professionals but also to 15,000 marketing and media executives— a collective intersection of advertising, entertainment, media, and technology unlike any other. South of France setting aside, is there a better setting for our global teams to bring industry leaders together to strategically drive the industry forward?

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FreeWheel Council for Premium Video Expands into Europe

Following on the success of the FreeWheel Council for Premium Video (FWC) in North America, we’re excited to announce that the FWC has launched in Europe, extending its remit to champion the premium video industry on an international level. The FreeWheel Council for Premium Video Europe (FWCE) has 13 members at launch, including some of Europe’s largest Broadcasters and Operators.

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The Premium Video Opportunity [Infographic]

As an advocate for premium video, defined as professionally-produced content in brand-safe, curated environments, the FreeWheel Council for Premium Video is focused on insights that help drive a broader understanding of the New TV Ecosystem and industry-wide collaboration. What is the market share of premium video in relation to the whole video ecosystem?  This is a […]

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The Unified Video Primer: Leveraging the Combined Power of Linear & Digital TV

There remains a seemingly perennial theme present in the Upfronts: unification and the ability to help advertisers reach their audience regardless of their device or platform. As more of this premium video is consumed across different screens, the quantity of unified transactions that occur across linear and digital TV has increased. With every year that passes, this theme grows ever more pronounced as the aggregation of audiences and execution of unified campaigns creates complexity for buyers and sellers who are often native to one side of the premium video world.

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Advancing the Ad Experience: 250 Brand & Agency Leaders Share Their Views

With audience buying and cross-screen TV executions ready to play a much larger role in this year’s TV Upfront market narrative, advancing the advertising experience is a crucial topic for both buyers and sellers of premium video. Today the ad experience in digital video is far from perfect. Whether it is too many or poor […]

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Le Petit Web: How the Video and TV Advertising Industry Can Flourish

On Tuesday, February 28th, Le Petit Web, French online media – specialized in digital economy news – held their conference “Open Gardens, Walled Gardens: the New TV & Video Alliances” in Paris. This intense half-day conference, of which FreeWheel was a sponsor, brought together top media and entertainment executives to discuss how French and European media groups can build a balanced, transparent, and sustainable video economy with the support of the entire advertising value chain.

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A Look Ahead in 2017 for the FreeWheel Council for Premium Video

The FreeWheel Council for Premium Video was proud to achieve a number of successes in 2016—a critical year in which we laid the foundation of our mission to serve the collective interest of those in the premium video industry through leadership positions, research, and advocacy promoting the New TV Ecosystem. And as we are looking […]

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Working Together to Improve the Premium Video Ad Experience

As more video content becomes available for consumers to watch on their own terms—on the best screen available, at the time of their choosing—premium video providers have invested heavily in improving the user experience. There has been incredible innovation over the last few years, creating easier content discovery, better access to more extensive content catalogues, […]

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FreeWheel Council for Premium Video: A Foundational Year Of Advocacy

As the FreeWheel Council for Premium Video (FWC) celebrates its first year of serving the interests of today’s premium video publishers through industry leadership, a glance into the rearview mirror is a reflection of our significant undertakings. We’ve accomplished a great deal.

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