With audience buying and cross-screen TV executions ready to play a much larger role in this year’s TV Upfront market narrative, advancing the advertising experience is a crucial topic for both buyers and sellers of premium video. Today the ad experience in digital video is far from perfect. Whether it is too many or poor […]
On Tuesday, February 28th, Le Petit Web, French online media – specialized in digital economy news – held their conference “Open Gardens, Walled Gardens: the New TV & Video Alliances” in Paris. This intense half-day conference, of which FreeWheel was a sponsor, brought together top media and entertainment executives to discuss how French and European media groups can build a balanced, transparent, and sustainable video economy with the support of the entire advertising value chain.
The FreeWheel Council for Premium Video was proud to achieve a number of successes in 2016—a critical year in which we laid the foundation of our mission to serve the collective interest of those in the premium video industry through leadership positions, research, and advocacy promoting the New TV Ecosystem. And as we are looking […]
As more video content becomes available for consumers to watch on their own terms—on the best screen available, at the time of their choosing—premium video providers have invested heavily in improving the user experience. There has been incredible innovation over the last few years, creating easier content discovery, better access to more extensive content catalogues, […]
As the FreeWheel Council for Premium Video (FWC) celebrates its first year of serving the interests of today’s premium video publishers through industry leadership, a glance into the rearview mirror is a reflection of our significant undertakings. We’ve accomplished a great deal.
On the eve of dmexco, where global business leaders come together to talk about the digital marketing economy, TV and its evolving digital identity will continue to be at the epicenter of the conversation. How the industry adapts to a world of fragmentation and on-demand content continues to create innovation and frustration in equal measures.
On Wednesday, July 20, we were proud to host our annual U.S. Client Summit: Owning the Moment: Thriving in Today’s ‘New TV’ Ecosystem in New York City. Our collective goal for the Summit was to inspire, inform and empower senior executives among premium video Programmers, MVPDs and Digital Pure-Plays. The agenda included dynamic content, conversation and networking opportunities that demonstrate FreeWheel’s commitment to ensuring we all thrive in the ‘New TV’ ecosystem. Here are a few of my favorite highlights from the day.
Cannes Lions: It Really Is About The Conversation. Known for being the ultimate gathering for the global marketing community, it’s clear today that Cannes Lions has expanded far beyond its roots in celebrating creativity to spotlight the rapidly evolving state of the ad business– as well as the technology and the insights needed to drive […]
The term ‘programmatic’ is ubiquitous and yet challenged: it is poorly defined and open for interpretation, often creating additional friction rather than delivering on the promise of improved efficiency and performance. This inconsistency has led to a misalignment of priorities that represents a challenge for premium video, where finite inventory and a need to manage […]
We are pleased to announce that The FreeWheel Council (FWC) has released its first thought leadership piece, a defining position and white paper titled The Unrivaled Value of Premium Video. Researched and written in partnership with its membership and brand leaders, the white paper highlights that premium video delivers valuable audiences at scale, in a high-quality, safe, and transparent context.