FreeWheel Views

Category: FreeWheel Council for Premium Video

Navigating the Complexities of Cross-Platform Metrics: The European Video Measurement Matrix

As we kick off the new year, the FreeWheel Council for Premium Video, Europe (FWCE) has released its latest output: The European Video Measurement Matrix. The latest insights from the European advocacy group bring together methodologies and capabilities from some of Europe’s main players in today’s complex cross-platform measurement landscape to provide a unique overview […]

Read More

FreeWheel Council for Premium Video: A 2017 Retrospective

The FreeWheel Council for Premium Video (FWC) has had a pivotal and important year. If 2016 was about setting our foundation, 2017 was about raising the bar and delivering on the promise of continuing our narrative on the Ad Experience and Unification, as well as launching the FWC in Europe.

Read More

Premium Video Unified: The Currency Conundrum

The unification (or convergence) of video is upon us but measurement remains the number one challenge for buyers to invest more in cross-platform executions. At the heart of that challenge is a constantly changing viewing landscape and the inherent differences between linear and digital television and all of its incarnations.

Read More

High Definition: Clarifying the Muddled Video Viewability Picture

The advertising ecosystem was originally built to engage consumers, and it’s no surprise that viewability has become a vital metric. After all, advertising must be viewable to make an impact, particularly for formats such as video. Viewability is a measurement that has been forced into existence in response to the low quality of many advertising […]

Read More

The Short of It: Video Clips, Ad Experiences & Engagement

When the FreeWheel Council for Premium Video (FWC) surveyed 243 brand and ad agency executives in late 2016, the advertising experience was rated as the most significant challenge facing the video industry today. As anyone who is part of the advertising value chain will tell you, there are many variables and responsible parties involved in ensuring the right ad shows up in the right place at the right time, and in the right way.

Read More

Making it Count in Cannes

Over the past two weeks since returning from the Cannes Lions International Festival of Creativity, I’ve had a chance to reflect on the stellar opportunities afforded by this truly unique global event. After all, Cannes Lions doesn’t just play host to the largest gathering to worldwide advertising professionals but also to 15,000 marketing and media executives— a collective intersection of advertising, entertainment, media, and technology unlike any other. South of France setting aside, is there a better setting for our global teams to bring industry leaders together to strategically drive the industry forward?

Read More

FreeWheel Council for Premium Video Expands into Europe

Following on the success of the FreeWheel Council for Premium Video (FWC) in North America, we’re excited to announce that the FWC has launched in Europe, extending its remit to champion the premium video industry on an international level. The FreeWheel Council for Premium Video Europe (FWCE) has 13 members at launch, including some of Europe’s largest Broadcasters and Operators.

Read More

The Premium Video Opportunity [Infographic]

As an advocate for premium video, defined as professionally-produced content in brand-safe, curated environments, the FreeWheel Council for Premium Video is focused on insights that help drive a broader understanding of the New TV Ecosystem and industry-wide collaboration. What is the market share of premium video in relation to the whole video ecosystem?  This is a […]

Read More

The Unified Video Primer: Leveraging the Combined Power of Linear & Digital TV

There remains a seemingly perennial theme present in the Upfronts: unification and the ability to help advertisers reach their audience regardless of their device or platform. As more of this premium video is consumed across different screens, the quantity of unified transactions that occur across linear and digital TV has increased. With every year that passes, this theme grows ever more pronounced as the aggregation of audiences and execution of unified campaigns creates complexity for buyers and sellers who are often native to one side of the premium video world.

Read More

Advancing the Ad Experience: 250 Brand & Agency Leaders Share Their Views

With audience buying and cross-screen TV executions ready to play a much larger role in this year’s TV Upfront market narrative, advancing the advertising experience is a crucial topic for both buyers and sellers of premium video. Today the ad experience in digital video is far from perfect. Whether it is too many or poor […]

Read More


We use cookies to manage our website and your consent is implied by your use of this site. Further information on our use of cookies is in our privacy policy.