This September, I was delighted to accompany Team FreeWheel as we joined forces with Comcast and NBCUniversal at the Grace Hopper Celebration (GHC), the world’s largest meeting of women technologists. This year’s gathering attracted more than 22,000 attendees from over 90 countries to Houston, TX for three days of inspiring content and connection with women at all stages of their careers.
It’s a well-established fact across the tech industry that women co-founders are rare, even though studies show that companies with women in leadership positions perform better. Since Diane Yu co-founded FreeWheel in 2007, she has driven our technology and product division as CTO—taking our company from startup to industry leader. In the process, Diane was able to fulfill her dream of building and evolving a research and development hub in her native Beijing.
Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus is delivering information to audiences at the lowest possible cost, without sufficiently considering whether it will effectively drive the required brand outcomes. Digital has accelerated the direct response market where instant performance metrics are more […]
There is perhaps no more important day in FreeWheel’s event calendar than our annual Hackathon. Every year, FreeWheelers unite from around the globe, transcending geographic and departmental barriers, to collaborate, ideate and innovate new solutions that will propel The New TV Ecosystem forward.
FreeWheel is once again honoring the incredible talent in our global Engineering Teams during National Engineers Week. This week is the perfect opportunity to highlight the dedication, accomplishments, and innovations of our best-in-market engineering team, while also encouraging STEM learning for all students.
We recently completed FreeWheel’s Second Annual Global Hackathon: a 24-hour marathon during which our people transcend geo and departmental borders to collaborate, incubate and innovate. This year’s hackathon was a record-breaking event for our company. More than 250 hackers in the US, China, France and the UK consumed record amounts of coffee and Red Bull while building 49 impressive projects that promote both innovation and efficiency in our operations. The demo phase of the hackathon was streamed globally to foster connection across the entire organization.
Last week, FreeWheel was delighted to celebrate and honor our best-in-market Engineering Team during National Engineers Week (Feb. 21 – 27).
Representatives from FreeWheel will be traveling to several schools across the area searching for rock star software engineers to join our growing team. We are on the hunt for great talent!
FreeWheel recently invited all of our employees to participate in the first annual FreeWheel Global Hackathon. From China to the UK to the US, employees around the world came together to rethink processes, examine procedures and get creative about solutions, not just as they relate to our products, but for the entire FreeWheel experience.