Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus is delivering information to audiences at the lowest possible cost, without sufficiently considering whether it will effectively drive the required brand outcomes. Digital has accelerated the direct response market where instant performance metrics are more […]
We’ve heard the stories—tech can be a tough destination for women, and perhaps even more so for mothers. The industry’s reputation is rooted in a culture where ping-pong tables outnumber lactation rooms, and late nights and sacrificing one’s personal life are synonymous with tech success. While this might appeal to some, the FreeWheel story has a very different narrative, where moms aren’t an anomaly at any level of the organization and our culture is built on putting family first.
In honor of Women’s History Month and International Women’s Day, I had the unique opportunity to interview two dozen of my female peers in New York, Chicago, San Francisco, London, and Beijing. From senior leaders to women who are newer to our business, this talented cast of engineers, product experts, sales leaders, services pros and marketers are united in their passion for our company and the innovative role we play in powering the New TV Ecosystem.
There is perhaps no more important day in FreeWheel’s event calendar than our annual Hackathon. Every year, FreeWheelers unite from around the globe, transcending geographic and departmental barriers, to collaborate, ideate and innovate new solutions that will propel The New TV Ecosystem forward.
When FreeWheel was established 10 years ago, the foundational DNA was comprised of a great product, a great team, and great market dynamics. But to take success to the highest level, our founders built a culture of purposeful, proudly unique, and deeply caring individuals—values that are mirrored today across Comcast’s Advanced Advertising Group.
As someone deeply committed to volunteering in my personal life, coming to an organization that values and supports giving initiatives was a key part in my decision to join this great company. Here’s a look back at the many initiatives that our talented and ambitious teams have accomplished so far this year.
“Bring Your Kid to Work Day” (BYKTWD) is a much-anticipated tradition at our office, an opportunity for parents to bring their children (and in some cases, nieces and nephews) for a day of fun and educational activities to learn about our business and enjoy meeting their parents’ “work family.” This year’s event was nothing short […]
On International Women’s Day, I highlighted meaningful conversations with several fabulous women from FreeWheel. The heartwarming response to the candor and wisdom these ladies shared was amazing! Building on that momentum we continue celebrating Women’s History Month by expanding the conversation to include five amazing leaders across other functions within Comcast’s advanced advertising business. Below, we showcase their responses behind the sources of inspiration in their career journey, their definitions of success and the importance of women supporting each other across our expanding global organization.
We recently completed FreeWheel’s Second Annual Global Hackathon: a 24-hour marathon during which our people transcend geo and departmental borders to collaborate, incubate and innovate. This year’s hackathon was a record-breaking event for our company. More than 250 hackers in the US, China, France and the UK consumed record amounts of coffee and Red Bull while building 49 impressive projects that promote both innovation and efficiency in our operations. The demo phase of the hackathon was streamed globally to foster connection across the entire organization.
Advengers assemble! With a team of FreeWheelers from around the globe, I recently competed at the NBCU Hackathon on a whirlwind trip to Seattle. Our team built and debuted “adHarmony,” an interactive app that unifies ad measurement across all screens by listening to and recognizing video ads played somewhere nearby. Integrating with LISNR let the app track ads on any device (TV, VOD, mobile, etc.) Spoiler: we lost the competition, but I learned several lessons about teamwork and hackathons worth sharing.
On May 22nd, FreeWheel participated as a co-sponsor – along with our close friends at Nickelodeon – for Passing it On, the RTKids annual Spring benefit performance, living up to the company’s core value of being a deeply caring organization that supports the community.