In the days leading up to International Women’s Day, I had the good fortune of interviewing several fabulous women on FreeWheel’s leadership team. These dynamic engineers, product experts, sales leaders, services pros, and marketers are part of a global community of strong, smart women that empower our clients with the technology at the center of the New TV Ecosystem. In our first installment, several colleagues candidly share their story of origins – the inspirations behind their chosen career path, what drew them to FreeWheel, and their unique perspectives on what it means to be a woman in the technology industry. Read on to hear how they’re encouraging all of us to be stronger, together.
Today is the 10th anniversary of FreeWheel. Back then, in the days before a new world of iPhones, iPads and binge-watching, we knew there was a huge opportunity to help viewers get to watch whatever they wanted whenever they wanted to. And we knew that the only way that would work is if the TV companies made money. Shortly thereafter, Diane signed on and we all shared a common dream of building a great company with amazing people that was fueled by a big vision.
We recently completed FreeWheel’s Second Annual Global Hackathon: a 24-hour marathon during which our people transcend geo and departmental borders to collaborate, incubate and innovate. This year’s hackathon was a record-breaking event for our company. More than 250 hackers in the US, China, France and the UK consumed record amounts of coffee and Red Bull while building 49 impressive projects that promote both innovation and efficiency in our operations. The demo phase of the hackathon was streamed globally to foster connection across the entire organization.
Advengers assemble! With a team of FreeWheelers from around the globe, I recently competed at the NBCU Hackathon on a whirlwind trip to Seattle. Our team built and debuted “adHarmony,” an interactive app that unifies ad measurement across all screens by listening to and recognizing video ads played somewhere nearby. Integrating with LISNR let the app track ads on any device (TV, VOD, mobile, etc.) Spoiler: we lost the competition, but I learned several lessons about teamwork and hackathons worth sharing.
On May 22nd, FreeWheel participated as a co-sponsor – along with our close friends at Nickelodeon – for Passing it On, the RTKids annual Spring benefit performance, living up to the company’s core value of being a deeply caring organization that supports the community.
On April 28th FreeWheel was proud to host our 2nd Annual Bring Your Kids to Work Day (BYKTWD). Over 40 children of our FreeWheel employees, ranging from infants to teens, were treated to an amazing array of activities including face painting, costume parade, balloon artistry, cookie decorating, arts & crafts, and lunch.
We are proud to announce FreeWheel’s acquisition of StickyADS.tv, a leading video supply-side platform (SSP), based in France. This acquisition brings together best-in-class traditional and programmatic sales capabilities, architected for the TV industry.
At FreeWheel, we’re committed to showcasing how we enable our clients to thrive in a competitive ‘TV’ environment. Part of that mission includes creating opportunities where our clients can share their thought leadership and industry insights with FreeWheelers – present and future.
On April 7, FreeWheel hosted 40 attendees for its inaugural Advisory Services networking night entitled “Transforming Television.” Hosted by Michael Lawlor, SVP Advisory Services, the evening began with a fireside chat between Mike and Anthony Viglietti, SVP CFO for Digital at Univision, a key FreeWheel client. Both Mike and Anthony worked together during Mike’s Univision days, lending to the casual yet informative atmosphere.
On March 18th, the Beijing office was proud to host a group of eight guests from China’s top-tier IT engineering media for our first annual FreeWheel Media Open Day. The goal of Media Open Day was to educate the media about FreeWheel’s growth and momentum, highlight the Beijing office as FreeWheel’s R&D hub, emphasize the […]
FreeWheelers pride ourselves on being purposeful, deeply caring, and proudly unique, both as individuals and as a company. In mid-March, FreeWheel brought all of these characteristics to the table when joining some of NYC’s best and brightest media and entertainment companies at the 7th Annual Bowling for Breast Cancer event to support BreastCancer.org, the world’s leading online resource for breast health and breast cancer awareness. Determined to surpass last year’s successful participation, we put the “fun” in fundraising by hosting a series of pre-event activities to help our team raise funds for the big event.